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Public Relations Concepts, Practice and Critique von L'Etang, Jacquie (eBook)

  • Erscheinungsdatum: 21.11.2007
  • Verlag: SAGE Publications
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Public Relations

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalizationDrawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 21.11.2007
    Sprache: Englisch
    ISBN: 9780857020338
    Verlag: SAGE Publications
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