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Advertising Management von Jugenheimer, Donald W. (eBook)

  • Erscheinungsdatum: 18.12.2014
  • Verlag: Taylor and Francis
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Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with ",Cases in Advertising Management", (978-0-7656-2261-7) by the same authors. ",Advertising Management", covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 18.12.2014
    Sprache: Englisch
    ISBN: 9781317477648
    Verlag: Taylor and Francis
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