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People's Car a global history of the Volkswagen Beetle von Rieger, Bernhard (eBook)

  • Erscheinungsdatum: 09.04.2013
  • Verlag: Harvard University Press
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People's Car

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 09.04.2013
    Sprache: Englisch
    ISBN: 9780674075733
    Verlag: Harvard University Press
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