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Leveraging Brands in Sport Business

  • Erscheinungsdatum: 15.08.2013
  • Verlag: Taylor and Francis
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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 15.08.2013
    Sprache: Englisch
    ISBN: 9781136267949
    Verlag: Taylor and Francis
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