This book is the most definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders and Trends, 5th Edition is framed by two theories. One is World System Theory (WST), which views nations through an economic lens. The other, Electronic Colonialism Theory (ECT), views nations through a cultural lens. Through these theories, the book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, or Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, ranging from social media and new services like Netflix, as well as Arab and Asian media Explains and interprets three major movements or theories: NWICO, Electronic Colonialism, and World System Theory Includes major updates to the chapter on the Internet to incorporate global events over the last 5+ years (such as Russian use thereof, Facebook, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructor's website with instructor's manual, test banks, and student activities
Global Communication: Theories, Stakeholders and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.
Global Communication : Background
The world of international communication has changed rapidly in recent years. Following World War II, global communication was dominated by the tensions arising from the Cold War, pitting the old Soviet Union against the United States and its allies. Much of the rhetoric, news space, face time, and concern dealt with some aspect of government control of mass communication, or the impact of governments and other entities on free speech, or the free flow of information or data across international borders. Likewise, much of the international coverage on both sides of the Atlantic had an East/West tone, reflecting a communism versus democracy wedge. With the demise of the former Soviet Union and communism as a major global force, the factors underpinning international communication shifted dramatically. No longer did crises around the globe create major confrontations between two superpowers. What's more, the end of communism spelled the demise of the Soviets as enemies of the free press and the free flow of information. In many editors' and producers' opinions, it also spelled the end, ignoring, or at least downgrading, the importance of foreign news coverage. That clearly changed for a while after September 11, 2001.
Today, the United States stands alone as the world's only superpower. While other economic entities, such as the European Union and parts of Asia, compete daily with the United States in the global marketplace, there is no large-scale foreign military threat to the United States. But today there are new enemies and threats out there. The Taliban, al-Qaeda, the Islamic jihad, suicide bombers, extremists, and a vast array of terrorist cells around the world have taken up new weapons to confront the Western nations. The new weapons are primarily low-tech: smartphones, netbooks, the Internet, social networking sites, video cameras, Twitter, Facebook, and other means. Improvised explosive devices (IEDs) have replaced the nuclear bomb scare of the Cold War era. This widespread terrorist phenomenon has again seen a modest editorial shift to greater coverage of international affairs. The "good guys versus bad guys" mentality has returned. Terrorists of many stripes are replacing communism as the evil force. The Middle East and other nations harboring and training extremists are the new Evil Empire.
Why is international news important? Essentially we are experiencing an expanding global economy where events in foreign lands impact us on a daily basis. Examples are everywhere. A volcano in a Nordic country spreads choking ash over most of Europe; a revolution in the Middle East impacts the price of gas around the globe; a banking disaster in the United States or Greece shakes the stock markets around the world.
Yet the problem is that though we know the global economy is expanding, the amount of international news coverage overall, particularly in the United States, is declining. Consider that the United States still exerts substantial influence around the world via both hard and soft power. This in turn should translate into a citizenry that is well informed about both foreign events and foreign policy decisions.
This decline is significant when viewed through the prism of how the media contributes to the promotion and expansion of the democratic process both here and abroad. Given this metric the overall decline seems to be accompanied by a parallel decline in support for both foreign aid as well as the promotion of transparent and open democracies around the globe. For example, the Nordic countries have a more internationally focused press and give the highest amount of foreign aid while the United States now ranks eighteenth in terms of per capita giving. Foreign aid for humanitarian efforts is not a major policy