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The Construction of English Culture, Consumerism and Promotion in the ELT Global Coursebook von Gray, J. (eBook)

  • Erscheinungsdatum: 29.09.2010
  • Verlag: Palgrave Macmillan
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The Construction of English

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally. John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 218
    Erscheinungsdatum: 29.09.2010
    Sprache: Englisch
    ISBN: 9780230283084
    Verlag: Palgrave Macmillan
    Größe: 982kBytes
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