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Dynamics of Advertising von Botterill, Jackie (eBook)

  • Erscheinungsdatum: 19.12.2013
  • Verlag: Taylor and Francis
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Dynamics of Advertising

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 19.12.2013
    Sprache: Englisch
    ISBN: 9781134434930
    Verlag: Taylor and Francis
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