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Advertising as Communication von Dyer, Gillian (eBook)

  • Erscheinungsdatum: 18.11.1982
  • Verlag: Taylor and Francis
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Advertising as Communication

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 18.11.1982
    Sprache: Englisch
    ISBN: 9781134972333
    Verlag: Taylor and Francis
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