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Advertising A Very Short Introduction von Fletcher, Winston (eBook)

  • Erscheinungsdatum: 24.06.2010
  • Verlag: Oxford University Press
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Advertising

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 24.06.2010
    Sprache: Englisch
    ISBN: 9780191614279
    Verlag: Oxford University Press
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