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Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force von Brown, Melissa T. (eBook)

  • Erscheinungsdatum: 05.04.2012
  • Verlag: Oxford University Press
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Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 05.04.2012
    Sprache: Englisch
    ISBN: 9780199842834
    Verlag: Oxford University Press
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