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Media Management Review

  • Erscheinungsdatum: 12.10.2012
  • Verlag: Taylor and Francis
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Media Management Review

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 12.10.2012
    Sprache: Englisch
    ISBN: 9781136487156
    Verlag: Taylor and Francis
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