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Advertising the Uneasy Persuasion von Schudson, Michael (eBook)

  • Erscheinungsdatum: 26.06.2013
  • Verlag: Taylor and Francis
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Advertising the Uneasy Persuasion

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book ReviewFirst published in 1984.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 26.06.2013
    Sprache: Englisch
    ISBN: 9781136668258
    Verlag: Taylor and Francis
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