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ASAE Handbook of Professional Practices in Association Management

  • Erscheinungsdatum: 17.12.2014
  • Verlag: Jossey-Bass
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ASAE Handbook of Professional Practices in Association Management

A new edition of one of the flagship books for CAE preparation The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization. Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning. Covers the range of functions essential to managing an association Serves as a flagship handbook for CAE prep and is one of only five designated 'CAE Core Resources'; new edition is applicable to prep beginning with the May 2015 CAE exam Information is relevant and applicable to students and professionals alike Edited by the founding editor of Professional Practices in Association Management and a CAE instructor with more than 30 years of experience in preparing CAEs
Put the experts to work for you with this essential resource-written by association professionals and experts with 300 years of cumulative experience! JOHN B. COX, CAE, was an ASAE Fellow who served twice on that organization's board of directors. He had a three-decades-long career in association management, including numerous executive and managerial roles. SUSAN S. RADWAN, CAE, is owner of Leading Edge Mentoring, a consulting firm that specializes in governance and leadership issues. She has served the association industry since 1985 in roles as a teacher, facilitator, and executive staff person.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 672
    Erscheinungsdatum: 17.12.2014
    Sprache: Englisch
    ISBN: 9781118934982
    Verlag: Jossey-Bass
    Größe: 4172 kBytes
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ASAE Handbook of Professional Practices in Association Management

Chapter One
A Prescription for a Successful CSE

Cheryl O. Ronk, CMP, FASAE, CAE and Susan S. Radwan, SMP, ARM, CAE

The success of chief staff executives (CSEs) can be tied to perspective and focus more than anything else. The CSE's perspective-the way of thinking about himself or herself, others, the team, the organization, and the positioning of the organization-is a key variable for success.

Perspective and focus alone, however, will not carry a leader. The CSE needs knowledge of association concepts and strategies while fostering important connections to provide for long-term success. CSEs must possess qualities that lead others toward a preferred future for the industry or profession. The CSE plays the pivot position to communicate, direct, and manage staff and volunteers, plus work with other entities as partners, collaborators, and contributors toward the preferred future.

What makes a successful chief staff executive? Many individuals who should be very successful, according to their credentials on paper, fail within an association culture. Yet others who did not hold comparative credentials to other candidates identified in the search process grew into very successful CSEs. There is no one magical element or combination. It is a combination of perspective, personal traits, knowledge, experience, communication style, and fit with the organizational culture that results in success.
What Does an Association Buy in a CSE?

When an organization selects a chief staff executive, what are they purchasing? Think about it. A scanner? A planner? A visionary? A leader? Consider the idea that they purchase culture and judgment.

The culture for the organization and the industry as a whole is heavily influenced by the long-term CSE. The CSE is responsible for the aligned values and vision across the whole organization: board, staff, and membership. The CSE's personal and professional values show through and set the tone for ethical behavior and organizational integrity. Staff asks for direction; the board asks for judgment. This judgment influences the culture and ultimately the brand of the organization.
Unique Position

One of the key elements of successful chief staff executives is that they understand their positioning within the organization. The board has primary authority and secondary commitment for the association. The CSE has the primary commitment and secondary authority for decisions made. It is critical for a CSE to understand this dynamic, recognize the appropriate role that needs to be played, and leverage the value that role can provide.

Inside this unique position, a CSE needs to offer the board and staff a skill set beyond being an "expert" in a particular area of association management or industry expertise. Savvy CSEs establish the role in the following ways:

They evaluate and recommend strategy based on alignment to the mission.
They collect, evaluate, analyze, and make meaning of relevant data.
They determine positioning and present recommendations to the board.
They recognize the role of and plan for an appropriately sequenced process that yields board and member support.
They build effective work teams and ensure a productive work environment.
These avenues make for better strategic decision making and stronger member buy-in.
Board Partner

The board and CSE are partners, with specific roles inside the partnership. The CSE implements the ideas of the board, which is accountable for its governance to the members.

Appropriately, the CSE brings ideas to the board to advance and position the association. A successful CSE ensures that board members are informed about the direction and achievements within the strategic plan, the capacity and efforts to expand the talent pool, and pursuits to enhance the in

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