The book is the first profound book about one of the most successful food retailers in the world: ALDI. The management system and key success factors are described and explained in great detail. Consultant for hard discount projects in several countries like Saudi Arabia and Latin America. Together with his father, Nils Brandes and his father Dieter Brandes offer consultancy about how to manage simple and avoid and manage complexity. Founder of the consultancy company Institut für Einfachheit (Institute for Simplicity) together with his father, Dieter Brandes.
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