text.skipToContent text.skipToNavigation
background-image

Brazilian Multinationals von Fleury (eBook)

  • Erscheinungsdatum: 10.02.2011
  • Verlag: Cambridge University Press
eBook (PDF)
64,49 €
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Online verfügbar

Brazilian Multinationals

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 10.02.2011
    Sprache: Englisch
    ISBN: 9780511922817
    Verlag: Cambridge University Press
Weiterlesen weniger lesen

Kundenbewertungen