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Creating Passion Brands How to Build Emotional Brand Connection with Customers von Edwards, Helen (eBook)

  • Erscheinungsdatum: 03.09.2005
  • Verlag: Kogan Page
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Creating Passion Brands

Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 244
    Erscheinungsdatum: 03.09.2005
    Sprache: Englisch
    ISBN: 9780749446024
    Verlag: Kogan Page
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