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Strategic Management of Professional Service Firms Theory and Practice von Kaiser, Stephan (eBook)

  • Erscheinungsdatum: 19.11.2010
  • Verlag: Springer-Verlag
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Strategic Management of Professional Service Firms

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 208
    Erscheinungsdatum: 19.11.2010
    Sprache: Englisch
    ISBN: 9783642160639
    Verlag: Springer-Verlag
    Größe: 3722 kBytes
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