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How To Write a Marketing Plan for Health Care Organizations von Winston, William (eBook)

  • Erscheinungsdatum: 12.11.2012
  • Verlag: Taylor and Francis
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How To Write a Marketing Plan for Health Care Organizations

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 12.11.2012
    Sprache: Englisch
    ISBN: 9781136550805
    Verlag: Taylor and Francis
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