Local Players in Global Games
What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players lead instead to endemic conflict and disintegration? This book tackles these novel and important questions through an empirical study of the strategic constitution of an 'actually existing' multinational. It is an important and original study of significance for researchers, academics, and advanced students of international business, business strategy, economics, organizational studies, economic sociology, economic geography, and international political economy.
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