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Luxury Brands in Emerging Markets

  • Erscheinungsdatum: 07.03.2014
  • Verlag: Palgrave Macmillan
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Luxury Brands in Emerging Markets

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 214
    Erscheinungsdatum: 07.03.2014
    Sprache: Englisch
    ISBN: 9781137330536
    Verlag: Palgrave Macmillan
    Größe: 2024kBytes
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