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Entrepreneurship Marketing Principles and Practice of SME Marketing.

  • Erscheinungsdatum: 02.12.2010
  • Verlag: Taylor & Francis
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Entrepreneurship Marketing

This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the student through the fundamentals of marketing within the SME context, Marketing and Entrepreneurship provides a more value-added learning experience than your standard marketing run-through.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 02.12.2010
    Sprache: Englisch
    ISBN: 9780203838648
    Verlag: Taylor & Francis
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