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Marketing University Outreach Programs von Foster, Ralph S. (eBook)

  • Erscheinungsdatum: 14.01.2014
  • Verlag: Taylor and Francis
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Marketing University Outreach Programs

Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 14.01.2014
    Sprache: Englisch
    ISBN: 9781317939740
    Verlag: Taylor and Francis
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