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Product Marketing for Technology Companies von Butje, Mark (eBook)

  • Erscheinungsdatum: 25.06.2012
  • Verlag: Taylor and Francis
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Product Marketing for Technology Companies

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: selecting target markets creating a positioning statement writing a financial paragraph motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 25.06.2012
    Sprache: Englisch
    ISBN: 9781136371769
    Verlag: Taylor and Francis
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