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Search Marketing Strategies von Colborn, James (eBook)

  • Erscheinungsdatum: 07.10.2005
  • Verlag: Taylor and Francis
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Search Marketing Strategies

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.


    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 07.10.2005
    Sprache: Englisch
    ISBN: 9781136367144
    Verlag: Taylor and Francis
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