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M-factor Media confidence for business leaders and managers von Maddocks, Tom (eBook)

  • Erscheinungsdatum: 28.02.2013
  • Verlag: Anoma Press
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M-factor

The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media, instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 28.02.2013
    Sprache: Englisch
    ISBN: 9781909623002
    Verlag: Anoma Press
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