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Third Screen Marketing to Your Customers in a World Gone Mobile von Martin, Chuck (eBook)

  • Erscheinungsdatum: 30.03.2011
  • Verlag: Nicholas Brealey Publishing
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Third Screen

Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screenthe mobile deviceis redefining the role of the consumer.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 30.03.2011
    Sprache: Englisch
    ISBN: 9781857889079
    Verlag: Nicholas Brealey Publishing
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