The Secrets of My Success
How do you turn a single juice bar into a global company with more than 6000 employees and $160 million in global sales? Ask Janine Allis. In The Secrets of My Success, Australia's hottest entrepreneur tells the inside story of the growth of Boost Juice, including her personal journey from housewife with no formal business training to successful entrepreneur. Along the way, she discovered the 30 business and leadership tips she calls her 'recipes for success'. The Secrets of My Success also explores how Allis's personal philosophy based on a love for life has brought the company loyal customers and created satisfied, dedicated employees. The perfect guide for budding entrepreneurs to reject the traditional wisdom that the only way to succeed in business is with a business degree An inside look at the successful management and leadership philosophy of one of Australia's greatest entrepreneurs Includes a full-colour photo insert section.
For today's entrepreneur looking for non-traditional paths to extreme success, The Secrets of My Success offers practical business and leadership wisdom combined with Allis's own compelling personal story.
The Secrets of My Success
My Boost journey
When you ask many successful businesspeople how they got started, they may tell you about the little businesses they started in primary school - the ingenious corner lemonade stand, the school candy-bar sales or the lawn-mowing service employing other 12 year olds. The types of businesses that led these overachievers to climb that first rung on the ladder to success. Sales charts, forecasts and ROI calculations lined these kids' walls like Andy Gibb lined mine. The entrepreneurial spirit seems to be part of their DNA.
My story is drastically different. You could say that my entrepreneurial spirit was ... umm - dormant. Okay, it was non-existent. To be honest, if you'd asked me what an entrepreneur was in primary school, I may have thought it had something to do with food and would have had no idea how to spell it. It was 20 years after primary school that foreign entrepreneurial DNA somehow began to morph my behaviour.
During the 20-year, pre-DNA takeover, I travelled around the United States, Europe, parts of Asia and Australia. I had 30 jobs, got fired from some, moved on to others, made money, lost more, met the wrong man, had a beautiful baby and met my soulmate. What I didn't realise at the time was all the lessons and tools I was picking up with each triumph and pitfall. Each piece of my journey was enabling me to have the strength to take a tiny idea and turn it into a passion.
Of course, I don't really think having the skills to become a successful entrepreneur literally needs to part of your DNA. I also don't believe there is a cookie-cutter process for success, or that success has to be hard or come easy. What I have attempted to do in this and the following chapters is to share with you my journey; it has many ups and equally as many downs. (You can also get a summary of the main events in the Boost journey from the timeline.) If someone had done the same for me, perhaps the learning curve would have been less bumpy. This is a short, honest glimpse into my archives so that you can see I'm human, just like you. I too trip over the kids' toys, go to work with my children's fears and problems running through my head, laugh, cry, make mistakes, learn from them and try to grow.
I hope that you take something from the following and follow your dreams.
Blitzing in the blender of life
Growing up, I was a typical suburban kid. My passion was netball and I spent as much time as possible outside throwing a ball at the brick wall in our garden. After leaving technical college, my first job was in advertising - during the 1980s (think shoulder pads, big hair and liquid lunches) - and even gave modelling a go. Sensing there was more to life, I worked three jobs to save for a travelling adventure. Telling my mother I would be away for three months, I set off - returning six years later with a two year old.
Just a simple girl from a simple world
I once read a book that suggested we actually 'pick' our parents. If that's the case, I picked the quintessential Aussie Mum and Dad. Mum stayed home and Dad made the bacon. Dad worked for Fibremakers, a carpet-making company, in a management position. His aim was to move up the corporate ladder during the week and enjoy his time off on the weekends.
I'm the youngest of their four kids, born in Knoxfield, about 30 kilometres east of the Melbourne CBD. Back in the 1970s, the suburb was semirural. Our home was a tiny green weatherboard house - only 10 squares - but it was set on a quarter-acre block of land that had previously been an orchard. It was full of fruit trees. (Uhmm ... perhaps the love of fruit started here?) We were outside children by necessity. Weekends were sp