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The Sustainability Effect von Brady, A. (eBook)

  • Erscheinungsdatum: 15.09.2005
  • Verlag: Palgrave Macmillan
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The Sustainability Effect

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 175
    Erscheinungsdatum: 15.09.2005
    Sprache: Englisch
    ISBN: 9780230508484
    Verlag: Palgrave Macmillan
    Größe: 18828 kBytes
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