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And Now a Few Words From Me Advertising's Leading Critic Lays Down the Law, Once and For All von Garfield, Bob (eBook)

  • Erscheinungsdatum: 21.01.2003
  • Verlag: McGraw-Hill Higher Education
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And Now a Few Words From Me

",If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.",--Miami HeraldA witty and frank look at the ad biz from one of its most respected voicesAdvertising has become an endless stream of clichs, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.


    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 21.01.2003
    Sprache: Englisch
    ISBN: 9780071426206
    Verlag: McGraw-Hill Higher Education
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