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Brand New China Advertising, Media, and Commercial Culture von Wang, Jing (eBook)

  • Erscheinungsdatum: 30.06.2009
  • Verlag: Harvard University Press
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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 30.06.2009
    Sprache: Englisch
    ISBN: 9780674044821
    Verlag: Harvard University Press
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