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Corporate Innovation (RLE Marketing) Marketing and Strategy. von Foxall, Gordon (eBook)

  • Erscheinungsdatum: 16.09.2014
  • Verlag: Taylor and Francis
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Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 16.09.2014
    Sprache: Englisch
    ISBN: 9781317647249
    Verlag: Taylor and Francis
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