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Digital Darwinism Branding and Business Models in Jeopardy von Kreutzer, Ralf (eBook)

  • Erscheinungsdatum: 19.09.2014
  • Verlag: Copernicus
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Digital Darwinism

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Professor Ralf T. Kreutzer is Professor of Marketing, Berlin School of Economics and Law and Marketing and Management Consultant. He worked as senior manager and managing director as Bertelsmann, Volkswagen and Deutsche Post. Karl-Heinz Land, Digital Darwinist and Evangelist, founder of Neuland Consult; is a renowned figure in the fields of Technology and Social Media Marketing with a 25-year international history as an entrepreneur and manager in IT-industry.


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 266
    Erscheinungsdatum: 19.09.2014
    Sprache: Englisch
    ISBN: 9783642544019
    Verlag: Copernicus
    Originaltitel: Digitaler Darwinismus. Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke
    Größe: 8721 kBytes
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