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Everything You Know About Marketing Is Wrong! How to Immediately Generate More Leads, Attract More Clients and Make More von North, John (eBook)

  • Erscheinungsdatum: 08.02.2015
  • Verlag: BookBaby
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Everything You Know About Marketing Is Wrong!

Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. In this 1 Best Selling Book, we'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. What we want to do in book is to teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price. What most business owners will focus on is generating more leads at any cost but this isn't the best way to attract prospects to your business. By following our simple 5 step plan: More Leads More Conversions More Transactions Higher Prices More Profits We can help you build a million dollar or even multi-million dollar business. Also make sure you take advantage of the free bonuses found in the book!


    Format: ePUB
    Kopierschutz: none
    Seitenzahl: 200
    Erscheinungsdatum: 08.02.2015
    Sprache: Englisch
    ISBN: 9781507891421
    Verlag: BookBaby
    Größe: 2094kBytes
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Everything You Know About Marketing Is Wrong!

My Journey to Entrepreneurship

My journey to become an entrepreneur and marketer started quiet young. I was about ten years old when I started my first business. I worked in my mother's post office franchise and decided to sell eggs from our chickens. We had a lot of regular customers who came into the post office. (easy target market!)

Of course at that age I knew nothing about business or marketing. But that also meant I had no fear or previous failures to hold me back. I just asked everyone I saw if they wanted to buy some eggs. Business was booming and I had several recurring customers which meant sometimes demand out-stripped supply! I learned a lesson in only selling what I had and not promising more than I could deliver. But then one day something bad happened. Well for a ten year old it was bad!

My Mother decided that I shouldn't keep all the profits and said I should pay for the chicken feed. For me that was bad because at $2 a dozen it wasn't much money. So I made a decision and closed the egg business down. I felt if I couldn't make 100% it wasn't worth it. Funny how today business owners will keep stripping away their profits to the point they make very little but won't make any strategic changes that could actually turnaround their business, perhaps even avoid bankruptcy.

Looking back when I was young I didn't realise that I was destined to create my own business ventures. I would set up and create pretend businesses and even have a shop. Put stock out, create pretend sales and record it all down in my accounts. Part of the reason for all of this was that I was living near a remote railway station with a few houses around it in middle of Queensland, Australia. Population around five to ten people at any given time. Because I did School of the Air, which is a remote way of doing school, I had a lot more time on my hands and not a lot of other children around.

By the time I was fourteen we had moved to a small town not far away. Population was around five-hundred people and I went to a local high school. But I managed to get a part- time job packing vegetables at a local supermarket. I would rush to my job as fast I could after school to get as many hours I could to earn more money. My goal at the time was to buy an expensive watch and the only way to do that was to earn the money myself. My boss was so impressed with my work ethic he wanted to pay me to go to years 11 and 12 at boarding school. His family was wealthy and owned a few businesses in the town. But I hated school and the thought of living away from home and going to school didn't appeal to me. So I told him I didn't want to do it.

I left school as quickly as I could, at age fifteen which was the end of year 10, I walked out of the school gates never to return. I went to the local government employment agency and registered my name. Of course little did I know that no-one else from my class had thought to do that. Maybe they had jobs lined up. So when the local Westpac Bank decided they needed a new trainee they dropped in to see who was registered. The bank was right next door to the employment agency!

So they contacted me and I sat a test and managed to convince t

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