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Luxury the Chinese Way The Emergence of a New Competitive Scenario von Rovai, S. (eBook)

  • Erscheinungsdatum: 15.09.2016
  • Verlag: Palgrave Macmillan
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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 185
    Erscheinungsdatum: 15.09.2016
    Sprache: Englisch
    ISBN: 9781137537751
    Verlag: Palgrave Macmillan
    Größe: 775 kBytes
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