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Manager's Guide to Distribution Channels von Gorchels, Linda (eBook)

  • Erscheinungsdatum: 16.04.2004
  • Verlag: McGraw-Hill Higher Education
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Manager's Guide to Distribution Channels

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 16.04.2004
    Sprache: Englisch
    ISBN: 9780071442954
    Verlag: McGraw-Hill Higher Education
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