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Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing von Bussenius, Caroline (eBook)

  • Erscheinungsdatum: 08.11.2011
  • Verlag: GRIN Publishing
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Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Cologne University of Applied Sciences (Fakultät für Wirtschaftswissenschaften), language: English, abstract: The German company Ruma© GmbH has recognized the large demand for drug tests, and developed a new patented testing procedure, the Ruma© Marker-System. The firm already operates in eleven countries and is seeking further international opportunities. This thesis will therefore analyze the Canadian market for illicit drug testing, evaluate the potential of the Marker, and give the company a recommendation regarding a possible market entry.

Produktinformationen

    Format: ePUB
    Kopierschutz: none
    Seitenzahl: 56
    Erscheinungsdatum: 08.11.2011
    Sprache: Englisch
    ISBN: 9783656050018
    Verlag: GRIN Publishing
    Serie: Akademische Schriftenreihe Bd.V181657
    Größe: 928kBytes
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