text.skipToContent text.skipToNavigation

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

  • Erscheinungsdatum: 28.10.2014
  • Verlag: Springer-Verlag
eBook (PDF)
130,89 €
inkl. gesetzl. MwSt.
Sofort per Download lieferbar

Online verfügbar

Marketing Horizons: A 1980's Perspective

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective .

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 368
    Erscheinungsdatum: 28.10.2014
    Sprache: Englisch
    ISBN: 9783319109664
    Verlag: Springer-Verlag
    Originaltitel: Developments in Marketing Science, Volume III 1980: Proceedings of the Fourth Annual Conference of the Academy of Marketing Science
    Größe: 128545kBytes
Weiterlesen weniger lesen

Kundenbewertungen

    ALDI life eBooks: Die perfekte App zum Lesen von eBooks.

    Hier finden Sie alle Ihre eBooks und viele praktische Lesefunktionen.