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Marketing in Perspective (RLE Marketing) von Majaro, Simon (eBook)

  • Erscheinungsdatum: 16.09.2014
  • Verlag: Taylor and Francis
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Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 16.09.2014
    Sprache: Englisch
    ISBN: 9781317659853
    Verlag: Taylor and Francis
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