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Marketing Research von Kolb, Bonita (eBook)

  • Erscheinungsdatum: 18.04.2008
  • Verlag: Sage Publications
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Marketing Research

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies, useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.


    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 18.04.2008
    Sprache: Englisch
    ISBN: 9781849204903
    Verlag: Sage Publications
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