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MASTERING BLOG MARKETING HOW TO LAUNCH YOUR WEBSITE TO THE TOP OF GOOGLE. von Williams, Doug (eBook)

  • Erscheinungsdatum: 01.07.2011
  • Verlag: Williams Business services, Inc
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MASTERING BLOG MARKETING

This book will teach you how to use a blog to bring target website traffic to your site and how to naturally reach top rankings for your most important keyword phrases. Creating your own business blog is a powerful way to build your brand as the industry expert in your market. Blogs, if used correctly, are the most powerful SEO tool available. You will learn the technique of SEO blogging. Blogs are the natural way to add keyword rich content to your website on a regular basis. This is a great strategy if your website is small (5-10 pages), or if it's more graphical and lacks text content. Blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Adding 'linkable' content to your site is the natural link building method. Link building is the most important aspect of search engine optimization (SEO) today. Experts have long said 'content is king.' Blogs add content to your website on a regular basis and then they broadcast your message to the world via RSS. In December of 1992, there were only 50 websites1 on the Internet. By June 2011, this has grown to over 340 million websites2. The World Wide Web continues to be more competitive. Most businesses have a website. . . or at least should. How do you compete and standout from the crowd? The World Wide Web is like the largest trade show on earth. It is a marketplace that has 2.1 billion people attending globally3. It has over 340 million booths in the form of websites. This is 6 people for every booth (website). It truly is a place where every conceivable product and service is researched bought and sold. According to a 2009 study by WebVisible and Nielsen Online, only 44% of small businesses have a website. Yet in today's marketing landscape, every business today should have an online presence. Once online, each business needs a traffic strategy to promote their websites to Google. Blogs are the answer.

Produktinformationen

    Format: ePUB
    Kopierschutz: none
    Seitenzahl: 300
    Erscheinungsdatum: 01.07.2011
    Sprache: Englisch
    ISBN: 9780980130720
    Verlag: Williams Business services, Inc
    Größe: 1822kBytes
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MASTERING BLOG MARKETING

2 A Brief History of Blogs

So what is a "blog" anyway? Blogs can be personal or business related. Business blogs or corporate blogs are one of the hottest growth areas for blogs, and they're opening new markets for business. Blogs allow anyone to quickly post text and images to the Web without any special technical knowledge. This opens the web up to more publishing and distribution of information.

What is it?

Blog is short for weblog. A blog is a regularly updated journal published on the web. Wouldn't it be nice if the readers of a website could leave comments, about a specific article? With blogs, they can! Posting comments is one of the best features of blogs. Blogs generally represent the personality of the author or the Web site.

Some blogs are intended for a small audience; others have a readership of national newspapers. On a blog, the content consists of articles - also sometimes called "posts" or "entries."

A blog is a web site that contains dated entries in reverse chronological order (most recent first) about a particular topic. A blog has unfiltered content - some feel that the second somebody filters or edits the author it's no longer a blog.

Figure 2-1 Author's blog showing the major elements of a typical blog posting.

Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them. Many blogs focus on a particular topic, such as web design, politics, sports, or mobile technology. Some are more eclectic, presenting links to all manner of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.

The Origins and History of Blogs

So when did blogging begin? Although blogs are a recent invention, the idea is not new. Blogs evolved from online diaries that people kept from the earliest days of the Internet. Blogs, as we think of them today, are a combination of a personal journal, a message board and a news site. Let's look at the milestones of blogging.

1994 – It is uncertain who started the very first blog. Justin Hall is credited by some to be the "founding father" of blogging for starting his "Proto-Blog" in December 1994 while still a student at Swarthmore College. Justin maintained this online journaling for 11 years.

1997 Jorn Barger first used the term "web log" to describe a simple website where people post interesting links that they found while surfing the net.

1998 Open Diary launched their website which would grow to thousands. Open Diary is credited with adding the ability for readers to make comments

1999 Peter Merholz jokingly broke weblog apart into "We Blog." This was quickly adopted and shortened to blog. Blog became adopted as both a noun and a verb. LiveJournal and Blogger.com were launched as the first hosted blog tools.

2002 Heather Armstrong was fired for discussing her job in her personal blog which was named "Dooce." Dooced becomes the term that means "Fired for blogging."

2004 Merriam-Webster, the prominent dictionary publisher, announced that "Blog" was the word of the year.

2004 marked a turning point where blogging became adopted into everyday life.

2007 There were over 100 million blogs being tracked. Millions of people look to blogs as their source for information, news or just a good laugh.

Blogs have become a driving force in the grass roots breaking and shaping of news stories. An example is "Rathergate" where Dan Rather presented documents on 60 Minutes that conflicted with accepted accounts of President Bush's service records. Bloggers declared th

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