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Problems in Marketing von Moutinho, Luiz A M (eBook)

  • Erscheinungsdatum: 12.12.2007
  • Verlag: Sage Publications
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Problems in Marketing

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 12.12.2007
    Sprache: Englisch
    ISBN: 9781849202626
    Verlag: Sage Publications
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