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Public Relations and the Social Web How to Use Social Media and Web 2.0 in Communications von Brown, Rob (eBook)

  • Erscheinungsdatum: 03.04.2009
  • Verlag: Kogan Page
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Public Relations and the Social Web

Social media is becoming part of the fabric of our lives, and its effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment including blogs, wikis, RSS, social networking, and SEO and shows readers how digital public relations campaigns can be structured.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Seitenzahl: 192
    Erscheinungsdatum: 03.04.2009
    Sprache: Englisch
    ISBN: 9780749457327
    Verlag: Kogan Page
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