Public Relations and the Social Web
Social media is becoming part of the fabric of our lives, and its effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment including blogs, wikis, RSS, social networking, and SEO and shows readers how digital public relations campaigns can be structured.
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