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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World von Blackshaw, Pete (eBook)

  • Erscheinungsdatum: 08.07.2008
  • Verlag: Crown Publishing Group
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

In todays Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls consumer-generated mediablogs, social networking pages, message boards, product review siteseven a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestl, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with todays consumer.From the Hardcover edition.


    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 08.07.2008
    Sprache: Englisch
    ISBN: 9780385526753
    Verlag: Crown Publishing Group
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