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Selling the Invisible A Field Guide to Modern Marketing von Beckwith, Harry (eBook)

  • Erscheinungsdatum: 14.06.1999
  • Verlag: Grand Central Publishing
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Selling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 14.06.1999
    Sprache: Englisch
    ISBN: 9780446930031
    Verlag: Grand Central Publishing
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