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Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool von Hurrle, Daniel (eBook)

  • Erscheinungsdatum: 30.01.2015
  • Verlag: Springer Gabler
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Social Media for Scientific Institutions

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic. Daniel Hurrle and Julia Postatny completed their Master's Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 117
    Erscheinungsdatum: 30.01.2015
    Sprache: Englisch
    ISBN: 9783658088224
    Verlag: Springer Gabler
    Größe: 2451kBytes
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