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To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance? von Schöfer, Klaus (eBook)

  • Erscheinungsdatum: 02.03.2012
  • Verlag: Examicus Verlag
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To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?

Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

Produktinformationen

    Format: ePUB
    Kopierschutz: none
    Seitenzahl: 10
    Erscheinungsdatum: 02.03.2012
    Sprache: Englisch
    ISBN: 9783656990444
    Verlag: Examicus Verlag
    Serie: Akademische Schriftenreihe Bd.V185875
    Größe: 248kBytes
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