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Wine Marketing von Hall, C. M. (eBook)

  • Erscheinungsdatum: 04.05.2012
  • Verlag: Taylor and Francis
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Wine Marketing

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: 'How to' and 'how not to' case studies based on international examples A guide to further reading and websites 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Produktinformationen

    Format: ePUB
    Kopierschutz: AdobeDRM
    Erscheinungsdatum: 04.05.2012
    Sprache: Englisch
    ISBN: 9781136348792
    Verlag: Taylor and Francis
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