Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
Build Customer Relationships and Win Big Revenue! Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers trust and grow your revenues, I suggest you read Winning the Customer and you will win.Bob Reynolds, President & CEO, Putnam Investments Lou Imbriano rescues the word 'winning from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying 'no, its all there . . . lazy, unmotivated people, this is not for you. . . .Steve Levy, ESPN SportsCenter anchor Imbriano definitely made his mark in the NFL and now hes an MVP again with his new book, Winning the Customer. Lous down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.Michael OHara Lynch, Head of Global Sponsorship, Visa At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers. The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create memorable moments The Revenue Game: how to build revenue instead of selling concepts Throughout the book, youll find Lous dynamic personal stories drawn right from his years of real-world business experience. Hes learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lous inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lous tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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