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All Thumbs Mobile Marketing that Works von Kelley, Michael Dru (eBook)

  • Erscheinungsdatum: 02.09.2014
  • Verlag: Palgrave Macmillan
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All Thumbs

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results. Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.


    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 218
    Erscheinungsdatum: 02.09.2014
    Sprache: Englisch
    ISBN: 9781137510167
    Verlag: Palgrave Macmillan
    Größe: 691kBytes
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