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Housework and Housewives in American Advertising Married to the Mop von Neuhaus, Jessamyn (eBook)

  • Erscheinungsdatum: 07.11.2011
  • Verlag: Palgrave Macmillan
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Housework and Housewives in American Advertising

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Produktinformationen

    Format: PDF
    Kopierschutz: AdobeDRM
    Seitenzahl: 273
    Erscheinungsdatum: 07.11.2011
    Sprache: Englisch
    ISBN: 9780230337978
    Verlag: Palgrave Macmillan
    Größe: 3930kBytes
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